Edinburgh Extensions
Case study:
My Role
Design, Copywriting, Development, Testing
Build your dreams
The Client
With over 30 years of hands-on experience in the home improvement industry, Edinburgh Extensions stands as a stalwart family business led by Stan and Bartek.
The Challenge
The absence from the online space limited Edinburgh Extensions' reach and competitiveness, posing a risk to the reputation of their brand. They required a robust and user-friendly platform to engage with their target audience effectively.
The Solution
I built a super-fast, responsive and scalable website showcasing Edinburgh Extensions' services and previous projects. It has clear navigation, a contact form, user-friendly features and employs effective SEO strategies.
User Personas
The primary audience consists of local property owners, with a diverse age range, seeking renovations, extensions, conversions, and new builds. They value clear information, high-quality visuals of past projects, and a user-friendly website.
User Journey
To enhance the User Experience, the website required clear content, seamless navigation, trust-building elements, mobile optimisation, effective calls-to-action and communication tools.
Information Architecture
I organised the website’s content to create a clear and simple site map, ensuring that the website is easy to navigate.
Prototyping
I crafted basic wireframes for each page to illustrate the placement of elements and how they function.
Montserrat
Headers
Source Sans Pro
Navigation / Text / Buttons
Easy Navigation
A mobile-friendly Navbar with a hamburger menu enhances the user experience by consolidating menu options in a visually efficient manner.
Informative And Usable Footer
Convenient and comprehensive, the footer features quick links to every page for effortless navigation, along with Edinburgh Extensions' contact details, and provides direct access to the user-friendly contact form.
Speed and Scalability
By combining Gatsby.js's static site generation, optimised asset delivery, and GraphQL-based data fetching within the JAMstack architecture, the website achieved exceptional scalability and speed through pre-built assets, global CDN distribution, and efficient resource usage, culminating in a superior user experience marked by rapid load times and heightened performance.
Continuous Integration and Continuous Delivery
Establishing an efficient Continuous Integration and Continuous Deployment pipeline within the project automates testing and building procedures when code changes are pushed to the GitHub repository. Netlify then seamlessly deploys the validated updates, ensuring a smooth and error-free transition from development to production.
SEO
Implemented SEO strategies to improve the website's visibility on search engines, thus making it more accessible to potential clients seeking home improvement services in Edinburgh.
Responsiveness
Implemented responsive design principles to ensure the website functioned seamlessly on various devices and screen sizes. Prioritised mobile user experience with optimised layouts.
